About B2K12 Branding Solutions.​

About Us

B2K12 Branding Solutions

B2K12 Branding Solutions was founded by an educator, with sales and marketing experience, who understands the K12 space.

Keith Schachter has worked with children, in multiple capacities, for over 20 years. Serving the needs of children has been his life-long mission. As the Managing Director of B2K12 Branding Solutions, Schachter hopes to continue to support children by helping schools and businesses connect.

In 2012, Schachter was one of six finalists for Brevard Public School’s Teacher of the Year. In that same year, he earned his Masters in Educational Leadership. From 2012 to 2019 he worked in several leadership capacities for Brevard Public Schools: He was Magnet School Coordinating Teacher, Magnet School Coordinator and Assistant Principal. During this time, he played a large role in helping schools and businesses make meaningful connections.

In 2013, Schachter was part of a team of educators that worked to implement district’s first 1:1 technology device to student initiative at Stone Magnet Middle School. In 2016, he led a large rebranding project at Palm Bay Magnet High. In 2018, he worked collaboratively with Florida Tech’s Administration to implement the district’s 1st Dual Enrollment Academy at Florida Tech. At both Stone and Palm Bay Magnet High, he served as a Business Partner Coordinator, helping local businesses connect with the schools and the communities they serve.

In addition to his education experience, Schachter also has a successful track record in advertising sales & marketing. He is the publisher of a successful local publication in Melbourne Beach, and has led successful directory advertising campaigns for RH Donnelley and Yellowbook USA. His combined experience in education and sales/marketing makes him a prime candidate to lead the charge in helping to facilitate meaningful partnerships between schools and businesses.

Keith Schachter’s passion for public education is the driving force that influenced him to start B2K12 Branding Solutions. He understands that one of the largest challenges that faces education systems today is a lack of funding and human resources. Leveraging his combined skill set of sales and marketing with his understanding of the K12 environment, Schachter is determined to help more schools and businesses connect.

When schools and businesses connect, it is a win-win for all involved. Businesses can gain valuable exposure in the communities that schools serve, and schools can gain additional funds and resources to help sustain underfunded programs. With honor and integrity, he will serve the best interests of all that are involved.


Develop your
school brand.

Schools today are competing for the best and the brightest students and teachers. We can help improve your school’s image and message. Contact us
for help.

Showcase your
business brand.​

Does your business want to place its brand in front of customers who are teachers, students, and school employees? Contact us
for help.

Promote your brand.

School Districts are powerful mediums that have awesome reach. Use this medium to deliver your message, and position your business as one that supports education.  Contact us for help

Contact Us
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